welcome to the fun side

We’re modern day candy built on fun, made for the Misfits who choose joy wherever they go—because life’s better when it’s a little less serious, and a lot more delicious.

That idea is what sparked Misfits back in 2020. What started as a new take on candy has grown from our UK roots to a global brand, bringing chocolatey, indulgent bars to snack aisles across Europe, the US, and beyond.

protein, but make it candy

We believe candy should never feel like a compromise. Misfits is redefining modern day candy, so you never have to choose between what tastes good and what feels good.

Chocolatey, chewy, gooey, and joyfully delicious—every bar hits like candy, with less sugar, fewer calories, and protein in every bite.